iGaming software
iGaming software provider for sportsbook and casino
7Play is a full-stack iGaming platform: sportsbook, licensed casino APIs, crypto cashier, agent settlement, and AI player-support in one back office.
Operators stop stitching those vendors together after go-live.
The same stack for a first brand and a
multi-brand group.
Core Infrastructure
Why operators pick 7Play
The same stack for a first brand and a multi-brand group.
Infrastructure
Target 99.99% uptime
Security
Up to 1 Tbps DDoS capacity
Engineering
Core platform in-house
Production
Live on operator brands
Cashier · wallet · support · risk
Eight operating gaps
the stack is built to close
Each card is a product already in the package — cashier, wallet, support, CRM, rewards, original games, back office, KYC and agents.
Fiat-rail exposure
CcPAY crypto cashier
Wallet transfer friction
Dual sportsbook + wallet
Three-shift ticket cost
AI player support
Untimed campaigns
AI CRM
Cashable point liability
CRS blockchain rewards
Commodity game lobbies
Original + branded tables
Split admin systems
Risk-aware back office
Registration + settlement gaps
KYC + MAP agents
Solution
Six engines, one
iGaming platform
Run distribution. The package runs cashier, feeds, wallet, support, CRM, and risk.
Dual sportsbook
- 7Play feed + Digitain dual integration.
- Live-market access through the dual feed.
- Set fractional margins in the back office.
Licensed casino + wallet
Licensed studio APIs. SPA wallet sync (target ~0.1s) so players do not transfer between games.
- Licensed live-casino and slot APIs.
- No unlicensed or scraped games.
- SPA wallet sync, target ~0.1s.
CcPAY cashier
On-chain deposit and payout automation, 24/7. Cuts third-party overlay and fiat-rail concentration.
- Cuts third-party cashier overlay.
- Automated deposits and payouts, 24/7.
- Reduces fiat-rail concentration.
AI player support
Multilingual first response. Target 80% of routine tickets. Queue handoff for exceptions.
- Respond across configured languages.
- Target 80% of routine tickets.
- Handoff exceptions to the support queue.
AI CRM
Loss-streak and idle-session triggers. Segmented VIP offers. Target 1.8s render.
- Detect loss streaks and idle sessions.
- Render targeted session offers.
- Segment high-value players.
Risk + localisation
Arbitrage and abuse alerts. Role-based admin. Locale packs for multi-market brands.
- Detect arbitrage and abuse patterns.
- Use role-based admin controls.
- Apply locale packs by market.
6-Month Success Roadmap
Published
6-month operating plan
1~2 months
Go-live
Go-live. Encrypted player-DB migration (target: no player-facing downtime). CcPAY cashier live.
3~4 months
Automation
AI support + AI CRM on. Target 80% routine-ticket automation. Agent tree settlement in the back office.
5~6 months
Scale-up
CRS and risk alerts optional-on. Churn work is a target, not a 0% guarantee. The operator still owns distribution.
Full-stack package integration proposal
Separate vendors, or one
platform core?
Paying separate setup fees for cashier, CRM, back office, and feeds stacks cost and integration risk. The 7Play package ships those modules on one schema.
Global partners & recommenders
What operators report after go-live
Production brands that cannot take a sports-peak outage run 7Play for cashier, migration, and support automation.
Cashier operations
CcPAY moved deposits off the fiat-only rail and gave the operator one cashier workflow in the back office.
Operator A, cashier — 6 months after go-live
Migration + DDoS
Cutover completed without a player-facing outage. A peak-event DDoS attempt was absorbed on the connected network.
Operator B, sportsbook — after go-live
Support + CRM
Routine deposit tickets moved off the night desk. Session offers now follow configured churn signals, with human review for exceptions.
Operator C, casino — after go-live
Expected effects after integration
Targets after the
package is live
Target −35% for support cost and cashier overlay across the measurement period.
Target +150% LTV on the treated cohort; confirm the sample and period before reporting a measured result.
Documented cashier flows, risk alerts, and a back office built for production operations.
FAQ
Go-live FAQ
Do players go offline during migration?
Target is player-facing zero downtime: balances and credentials copy in the background, then DNS cutover. Standard go-live is about four weeks from kickoff, scope-dependent. “1 second” is not the SLA.
How long does standard go-live take?
Standard go-live is about four weeks from kickoff, scope-dependent. Design, hosts, connected modules, migration size, and staging sign-off can move the cutover date.
Who answers after go-live?
A Korean-speaking account manager on a Telegram hotline plus the ticket console. AI support and CRM configuration sit in that retainer, not a separate vendor.
Next step
See the stack on a demo
7Play is the iGaming software provider behind the package.